TOKYO -- Swedish furniture giant IKEA reopened its renovated location in Tokyo's Shibuya ward on Tuesday as an experimental store with large digital displays and an emphasis on online shopping, as the company looks to hone a global strategy for its urban stores.
Retail
IKEA launches new urban store model in Tokyo's Shibuya
City center locations tie into online shopping to help make up for small size
IKEA's Shibuya location has served as an incubator for new store ideas since opening in 2020. (Photo by Nanami Sato)
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