Isetan Mitsukoshi launches Japan-themed shopping mall in Manila

Growing Philippine middle class targeted with cultural food and brands

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Mitsukoshi BGC officially opened in Manila after a soft opening last November. (Photo by Yuichi Shiga)

YUICHI SHIGA, Nikkei staff writer

MANILA -- Japan luxury department store operator Isetan Mitsukoshi Holdings officially opened its Mitsukoshi BGC Japanese-themed mall in Manila on Friday, hoping to appeal to young adults and an expanding middle class in the Philippines.

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