Japan apparel platform Zozo merges fine fashion with high tech

Company eyes new direction after departure of charismatic founder Maezawa

20210617 Zozoglass

Zozo is using its measurement technology to analyze skin tone for users looking to purchase cosmetics.

YUMA IKESHITA, Nikkei staff writer

TOKYO -- Despite an ongoing slump in the apparel sector, Zozo -- operator of clothing retail website Zozotown -- is doing well, with transaction value hitting a new high for the Japanese company.

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