Japan e-retailers extend reach abroad with payment, translation help

Proxy buyer Beenos and startup Wovn support small sellers without in-house resources

20231124N Evangelion

Third-party companies are helping Japanese retailers like GroundWorks sell popular products, such as those from the Evangelion franchise, to overseas customers. (Photo by Masaharu Ban)

MASAHARU BAN, Nikkei staff writer

TOKYO -- Services to help retailers handle online orders from overseas, from shipping to website translation, are gaining ground in Japan as small businesses seek to tap foreign demand fueled by a weak yen.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.