Japan's Aeon seeks growth in central Vietnam with mall opening

Multinationals expand in regions outside of big northern and southern cities

20240924N Aeon Mall Hue

Aeon Mall Hue, which features about 140 tenants, drew big crowds on its opening weekend. (Photo by Yuji Nitta)

RYO ASAYAMA and YUJI NITTA, Nikkei staff writers

TOKYO/HO CHI MINH CITY -- Japanese retailer Aeon has opened a shopping center in the central Vietnamese city of Hue, gaining a footprint in an important growth area.

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