TOKYO/HO CHI MINH CITY -- Japanese retailer Aeon has opened a shopping center in the central Vietnamese city of Hue, gaining a footprint in an important growth area.
Multinationals expand in regions outside of big northern and southern cities

Aeon Mall Hue, which features about 140 tenants, drew big crowds on its opening weekend. (Photo by Yuji Nitta)
TOKYO/HO CHI MINH CITY -- Japanese retailer Aeon has opened a shopping center in the central Vietnamese city of Hue, gaining a footprint in an important growth area.