Japan's Aeon to step up Vietnam expansion, triple number of malls

Fresh baked bread seen as part of recipe for retailer's success

20221007N aeon binh tan

Aeon malls in Vietnam attract shoppers even on holidays. (Photo by Tomoya Onishi)

RYO ASAYAMA and TOMOYA ONISHI, Nikkei staff writers

TOKYO/HANOI -- Japanese retail group Aeon is accelerating its opening of malls and other stores in Vietnam, attracted to the country's growing middle class and the expected lifting of restrictions on foreign operators in two years.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.