Japan's Artnature eyes foreign women's wig demand with luxury Tokyo salon

Company to bolster lineup with ready-made products aimed at short-term tourists

20251124N Artnature

Artnature's new Ginza luxury showroom  is decorated in white and gold, creating a hotel-like atmosphere. (Artnature)

TOMOKA KODAMA

TOKYO -- Japanese wig maker Artnature is expanding its women's business, opening a luxury salon in Tokyo's Ginza district to attract new customers and sell wigs to affluent customers and foreign tourists.

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