TOKYO -- Japanese convenience store chain FamilyMart is boosting sales of its Convenience Wear apparel and expanding the brand to cover customers head to toe.
Convenience store chain differentiates by offering styling from head to toe

FamilyMart stores are expanding shelf space dedicated to the chain's Convenience Wear apparel brand. (Photo by Makoto Okada)
TOKYO -- Japanese convenience store chain FamilyMart is boosting sales of its Convenience Wear apparel and expanding the brand to cover customers head to toe.