MANILA -- Japanese convenience store chain Lawson has partnered with a free school lunch program in the Philippines as part of a strategy to raise brand awareness by collaborating with local causes and businesses.
Retail
Japan's Lawson contributes to Philippine free school lunch program
Convenience store chain turns to collaborations for boosting brand awareness
Japanese comedian Ryota Yamasato, center, participates in the ribbon-cutting ceremony for Akamegane Kitchen on Aug. 29. (Photo by Yuki Fujita)
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