CHENGDU, China -- Japanese convenience store group Lawson is expanding operations in inland China, driven by the successful marketing strategies of brand collaborations and small-format stores.
Retail
Japan's Lawson taps brand collaboration to grow in inland China
Anime-themed goods lure fans, while small stores work big magic
Customers are eager for items produced in collaboration with popular anime One Piece at a Lawson in China's Sichuan province. (Photo by Shunsuke Tabeta)
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