Japan's Mercari app expands crossborder shipping to Taiwan

Move comes as China's Temu, Shein lead direct-to-consumer business

20240829 Mercari

Mercari's website in traditional Chinese characters enables Taiwanese shoppers to browse for items and make purchases. (Mercari)

MITSURU OBE, Nikkei Asia chief business news correspondent

TOKYO -- Japanese used-goods marketplace Mercari launched its services in Taiwan on Thursday, allowing Taiwanese to buy their favorite items, such as anime merchandise, cameras and luxury brand bags, directly from the Japanese secondhand market.

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