Japan's Mitsukoshi sheds high-end frills with new Manila mall

Department store applies lessons learned from setbacks in Southeast Asia

Federal Land Chair Alfred Ty, right, stands beside the Mitsukoshi Lion statue with other VIPs during a Nov. 17 unveiling event at the newly-built Mitsukoshi BGC mall in Manila. (Photo by Yuichi Shiga)

YUICHI SHIGA and DAIKI HIRAOKA, Nikkei staff writers

November 20, 2022 12:51 JST

MANILA/TOKYO -- Mitsukoshi, Japan's high-end department store chain, has rebranded itself in the Philippines as a mass-market shopping mall in an attempt to find a business model that works in Southeast Asia.