Japan's Nitori furniture chain opens low-price steakhouses

Big box retailer to apply its integrated production-to-sales model to dining

20210506 Nitori

Nitori's customers in Tokyo and Kanagawa Prefecture can take a break from furniture shopping to dine on chicken-fried steak and other entrees. (Source photos by Makoto Okada and Shihoko Nakaoka) 

Nikkei staff writers

TOKYO -- Japanese retailer Nitori Holdings is getting into the restaurant business, where it will apply the same cost-cutting model it has honed in its furniture business to steakhouses.

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