Japan's Nitori opens first South Korean store, aims to expand to 200 sites

Furniture retailer is pushing for growth beyond its home market

20231123 Nitori

Nitori opened its first South Korean store in Seoul on Nov. 23. (Photo by Kotaro Hosokawa)

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- Japanese furniture retailer Nitori Holdings opened its first store in South Korea on Thursday and plans to expand to 200 sites in the country over the next 10 years.

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