Japan's Nitori says racking up bigger-than-expected Philippine sales

Furniture retailer is pushing into Southeast Asian nation to build growth

20241107 nitori philippines

Japan's Nitori opened its first store in the Philippines earlier this year as it drives for growth beyond its home market. (Photo by Yuki Fujita)

YUKI FUJITA, Nikkei staff writer

MANILA -- Japanese furniture retailer Nitori Holdings has racked up unexpectedly large sales at its nascent business in the Philippines, a senior executive at the company told Nikkei, as it pushes deeper into overseas markets.

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