Japan's Nitori takes on Ikea in Asia with new Thailand, Vietnam stores

Retailer expands in China and Southeast Asia as domestic sales slow

20231010N Nitori

New Nitori stores in markets such as Taiwan have enjoyed a steady flow of business right from their opening. (Photo by Yukihiro Omoto)

KANOKO SAKAMOTO and KYOKA OMICHI, Nikkei staff writers

TOKYO -- At Bangkok's Central World mall on one September weekend, about 70 shoppers queued up in front of Japanese furniture retailer Nitori's new store -- its first in Thailand. At one point it was a 40-minute wait just to enter.

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