Japan's Takashimaya targets wealthy Vietnamese shoppers

Upscale department store eyes corporate customers in Ho Chi Minh City

20240914 Takashimaya Ho Chi Minh City

Takashimaya aims to increase sales at Ho Chi Minh City store, making it second only to its Singapore branch, its main overseas outlet. (Photo by Moe Saito)

MOE SAITO, Nikkei staff writer

HANOI -- Takashimaya, an upscale Japanese department store chain, will enter the corporate out-of-store sales market in Ho Chi Minh City next year, aiming to expand its network of well-to-do corporate and individual customers.

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