JD.com raises eyebrows in Germany with debut of Joybuy retail site

China e-commerce major tries Europe again, but new unpolished platform draws ridicule

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Some of the photos displayed on Joybuy's website show its products in less than pristine shape, leading to ridicule in the German press. 

JENS KASTNER

HAMBURG, Germany -- A crumpled 500-gram packet of wholemeal oat flakes priced at 0.59 euros, an out-of-focus ingredient list for a 500-gram tin of salted peanuts on sale for 1.59 euros -- these are some of the unappetizing photos e-commerce site Joybuy is using to tempt its first wave of customers in Germany.

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