TOKYO -- In joining the KDDI telecommunications group, Japan's Lawson convenience store chain hopes to bolster both its online services and its brick-and-mortar stores to create a foundation for overseas expansion, setting its sights on market leader Seven-Eleven Japan.
Retail
Lawson, KDDI to fuse physical and digital to challenge 7-Eleven
Partners to expand overseas business and provide unique tech-based services
Lawson ranks behind 7-Eleven and FamilyMart in Japan's convenience store market, in both store numbers and daily sales. (Source photos by Mako Ochiai and Yoshihiro Hara)
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