Malaysia's top electronics chain pivots to online growth strategy

Senheng chairman says company to stop new store launches from 2026

20240118 Senheng operates 125 outlets across Malaysia

Senheng operates 125 outlets across Malaysia, but says the future is increasingly online. © Senheng

TSUBASA SURUGA and NORMAN GOH, Nikkei staff writers

KUALA LUMPUR -- Malaysia's largest electronics chain, Senheng New Retail, plans to stop opening new brick-and-mortar stores from 2026, according to its founder, instead turning to tech to drive its expansion in the face of growing online competition.

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