RetailMalaysia's top electronics chain pivots to online growth strategy
Senheng chairman says company to stop new store launches from 2026
Senheng operates 125 outlets across Malaysia, but says the future is increasingly online. © Senheng
TSUBASA SURUGA and NORMAN GOH, Nikkei staff writers
January 19, 2024 11:48 JST
KUALA LUMPUR -- Malaysia's largest electronics chain, Senheng New Retail, plans to stop opening new brick-and-mortar stores from 2026, according to its founder, instead turning to tech to drive its expansion in the face of growing online competition.