RetailMuji plots next growth milestone with European expansion
Lifestyle brand to open Paris flagship store in quest for 1tn yen in revenue
Customers at a Muji store in Tokyo. Parent company Ryohin Keikaku plans to take Japanese-style large-format stores to Europe. (Photo by Makoto Okada)
JUNYA HEMMI
October 11, 2025 07:32 JST
TOKYO -- The company behind Muji stores is now targeting more than 1 trillion yen ($6.56 billion) in revenue for the final year of its new three-year plan, a level that would make it the first Japanese lifestyle retail chain operator to cross this mark.