Muji plots next growth milestone with European expansion

Lifestyle brand to open Paris flagship store in quest for 1tn yen in revenue

20251010N Muji 1

Customers at a Muji store in Tokyo. Parent company Ryohin Keikaku plans to take Japanese-style large-format stores to Europe. (Photo by Makoto Okada)

JUNYA HEMMI

TOKYO -- The company behind Muji stores is now targeting more than 1 trillion yen ($6.56 billion) in revenue for the final year of its new three-year plan, a level that would make it the first Japanese lifestyle retail chain operator to cross this mark.

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