TOKYO -- Japan's Ryohin Keikaku, owner of the Muji retail brand, will open small stores specializing in inexpensive items in China, starting this summer, its first such outlets located overseas, Nikkei has learned. Most items in the stores will priced at 500 yen ($3.20) or less to win business from middle-class shoppers, whom the retailer failed to draw to its larger stores.
Retail
Muji to open overseas small, low-price stores in China
With Trump tariffs expected, Japanese retailer focuses on expansion in Asia
Ryohin Keikaku operates roughly 400 Muji stores in China and will launch a smaller version of its outlets in the country this year. (Photo by Tomoko Wakasugi)
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