Nitori, IKEA battle over Asia's growing furniture market

Big-name chains gain foothold in China, Southeast Asia as incomes rise

20221207N IKEA in Philippines

This IKEA store near Manila is the company's largest worldwide in terms of floor space. (Photo by Yuichi Shiga)

KANOKO SAKAMOTO, TOMOKO WAKASUGI and KOSUKE INOUE, Nikkei staff writers

TOKYO/SHANGHAI/BANGKOK -- Japanese furniture retailer Nitori Holdings and European rival IKEA are racing to expand their presence in China and Southeast Asia, where a growing middle class is creating a boom in home decor.

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