SEOUL -- In July, Japanese discount retailer Don Quijote opened a pop-up store at the Hyundai Seoul department store. Despite fewer than 40 products -- mostly private-label foods and some character goods -- there were long queues.
Despite growing popularity of food from Japan, concerns about boycotts and targeting persist

When Japanese discount retailer Don Quijote opened a pop-up store at the Hyundai Seoul department store last month, over 1,000 customers flocked in every day. (Photo by Don Huh)
SEOUL -- In July, Japanese discount retailer Don Quijote opened a pop-up store at the Hyundai Seoul department store. Despite fewer than 40 products -- mostly private-label foods and some character goods -- there were long queues.