Online retailer Shein targeted by fast-fashion bill in France

Lawmakers agree to slap up to $11 penalty per item, in move seen as protectionist

MAILYS PENE-LASSUS, Nikkei staff writer

PARIS -- Shein and similar Asian retailers are facing a penalty of up to 10 euros ($11) for each item they sell in France by 2030 and a limit on advertising in the country, after lawmakers agreed on a so-called fast-fashion bill on Thursday.

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