PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted its focus after the U.S. clamped down on small parcels.
Retail
Shein steps up Europe charm offensive to offset US tariff fallout
Increase in ad spend leads to backlash and satirical counter-ads in France
Shein's ads in France have been countered by satirical ads pointing to its poor-quality clothes that are not made to last, and mocked its "fashion is a right" slogan by replacing the word "fashion" with "human rights and the environment." (Screenshots from social media pages of France Nature Environnement and Le Relais Est)
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