Shein sues Temu (again) as e-commerce feud heats up

China-founded cross-border platforms have taken each other to court multiple times

20240821 Temu and Shein

The Chinese e-commerce giants Temu and Shein both face myriad regulatory hurdles amid their pushes into more overseas markets. (Source photos by Reuters and AP) 

CISSY ZHOU, Nikkei staff writer

HONG KONG -- The saga of Chinese-founded cross-border e-commerce giants continued to heat up this week, with Shein filing another suit against Temu, this time accusing its rival of counterfeiting goods, stealing trade secrets and confusing customers with an "illegal" business model.

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