Singapore e-tailer Shopee takes Latin America by storm

Sales and games vault Sea brand to top of Brazil app stores in just 2 years

20210910N Shopee

Shopee's office in Singapore: The platform has brought to Latin America the strategies that made it Southeast Asia's top online retailer. © Reuters

TAKASHI NAKANO and NAOYUKI TOYAMA, Nikkei staff writer

SINGAPORE/SAO PAULO -- Social media feeds in Brazil were deluged Thursday with ads trumpeting huge discounts on the Shopee e-commerce platform: 65% off Adidas sneakers, 49% off wireless headphones, and more.

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