Singapore shoppers resist Amazon push as Alibaba leaps ahead

US online retailer launches its first Southeast Asian store in October

20191029 Singpore business district

On the waterfront in Singapore's central business district: Amazon faces established e-commerce players in its bid to crack the Southeast Asian market. © Reuters

AKANE OKUTSU and RURIKA IMAHASHI, Nikkei Staff Writers

TOKYO -- Amazon continues to trail its China-backed rivals in Southeast Asia despite the launch earlier this month of its first online store in Singapore.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.