South Korea's Coupang eyes luxury goods after earning first profit

E-commerce company to tap earnings at home to expand reach

20240228N Coupang logistics center

Coupang has built up its own distribution network, allowing speedy deliveries. (Photo by Kotaro Hosokawa)

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- After snagging its first ever operating profit last year, South Korean online retailer Coupang is aiming to extend its reach in the domestic market beyond food and daily necessities to luxury goods, leveraging a recent acquisition of high-end U.K.-based platform Farfetch.

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