South Korea's Coupang faces consumer wrath over warehouse fire

E-commerce giant's latest problem so far fails to derail investor interest

20210625 Coupang main

South Koreans are venting their anger at local e-commerce giant Coupang after a logistics center warehouse blaze left a firefighter dead. (Source photos by Yonhap/Kyodo and EPA/Jiji)

STEVEN BOROWIEC, Contributing writer

SEOUL -- South Korean e-commerce giant Coupang is facing a potential consumer boycott after a logistics center warehouse blaze left a firefighter dead, the latest in a series of unflattering incidents for a company that wants to make itself indispensable to shoppers.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.