South Korea's Lotte converting physical stores into online bases

Retail group faces increasing competition from e-commerce challengers

2020104 Lotte.jpg

The Lotte Mart Junggye store in a Seoul residential area. Products ordered online go from the sales floor to an upper conveyor to be moved for loading on delivery trucks. (Photo by Kotaro Hosokawa)

KOTARO HOSOKAWA, Nikkei staff writer

SEOUL -- Lotte, a major South Korean conglomerate, is betting on new services such as e-commerce as a way to compete against challengers in the sector as it struggles to rebuild its core retail business.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.