Sports brands in China turn in uneven performance despite Olympic year

From Anta and Li Ning to Nike, gold medals not enough to ease consumption worries

20240828 china anta

Members of China's rhythmic gymnastics team wear Anta gear as they display their gold medals at the Paris Olympics. © Reuters

KENJI KAWASE, Nikkei Asia chief business news correspondent

HONG KONG -- The Chinese Olympic team bagged a lead-tying 40 gold medals at the Summer Games in Paris, but the nation's sporting goods companies are turning in mixed results as concerns over sluggish consumption persist.

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