RetailSuning stumbles as brick-and-mortar expansion backfires
China's retail giant finds little synergies with robust online sales
An employee of Suning piles up reusable boxes to be delivered at a logistics center in Nanjing, Jiangsu province. © Reuters
NAOKI MATSUDA, Nikkei staff writer
December 20, 2020 19:03 JST
SHANGHAI -- One of China's biggest retailers, Suning.com, had long staked its success through the pursuit of scale, with the group expanding into supermarkets and convenience stores, and by forming a partnership with the country's leading e-commerce company, Alibaba Group Holding.