Temu fights Amazon, Shein over inflation-weary U.S. shoppers

Chinese-owned marketplace appeals to consumers focused on prices over delivery times

20230804N Temu

The Chinese e-commerce platform Temu has taken the U.S. by storm by offering bargains on fast fashion and other merchandise. © Reuters

TOMOKO WAKASUGI and RYOTARO YAMADA, Nikkei staff writers

SHANGHAI/PALO ALTO, U.S. -- Chinese online marketplace Temu is gaining ground fast in the U.S. with its eye-catching bargains, taking the fight to Amazon.com and fast-fashion rival Shein for American shoppers facing high inflation.

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