Temu seals delivery deal with Austrian Post in strategy to 'go local'

Chinese e-tailers find ways to meet standards and blend in after EU regulatory scrutiny

2025-8-13 temu

Temu is streamlining its delivery services in Europe where it is facing increased scrutiny. © Reuters

JENS KASTNER

HAMBURG, Germany -- Temu has signed a deal with Austrian Post for seamless delivery of its products and to offer what it calls a "local-to-local" customer experience, a move experts say is partly aimed at improving its image as the Chinese retail platform faces EU sanctions for selling illegal goods.

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