BANGKOK -- Thai retailer Central Group will open a new luxury department store in Vienna in 2024, tapping expertise gained from a booming tourism sector at home to help it capitalize on a post-pandemic travel recovery in Europe.
Retail
Thailand's Central to open luxury department store in Vienna
Retailer bets on recovery in European tourism with plans for Austrian debut
Named after Hollywood actress Hedy Lamarr, the department store will house luxury brands and Austrian clothing brands. (Rendering courtesy of Central Group)
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