Thrifty Chinese consumers flock to discount snack shops

Sector expands sharply as shoppers favor local convenience over online orders

20240130N China discount 2

Super Ming stores quadrupled from about 700 at the end of 2022 to more than 2,900 at the end of 2023. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI, Nikkei staff writer

SHANGHAI -- China's regional cities are seeing a boom in discount snack stores, with the number roughly tripling to as many as 25,000 since 2022, as the country's stalling economy turns consumers more frugal.

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