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Tiffany unboxed a new store in Ho Chi Minh City, marking its foray as a direct investor in Vietnam. (Photo by Lien Hoang)

LIEN HOANG, Nikkei staff writer

HO CHI MINH CITY -- Tiffany has unveiled its first jewelry shop in Ho Chi Minh City, courting well-heeled Vietnamese in the latest expansion for the brand since it was taken over by LVMH.

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