PALO ALTO, U.S. -- TikTok has stepped up its e-commerce presence in the U.S. and launched a music-streaming service, pitting the video-sharing platform against Amazon.com.
Vendors tap into short-video platform's viral potential to boost sales

Online shop Boo's Snack Mix enjoyed a surge in sales after going viral on TikTok. (Photo by Ryotaro Yamada)
PALO ALTO, U.S. -- TikTok has stepped up its e-commerce presence in the U.S. and launched a music-streaming service, pitting the video-sharing platform against Amazon.com.