SINGAPORE -- TikTok has aggressively gained its traction in the Association of Southeast Asian Nations' e-commerce scene but still lags behind regional rivals as the fight for online consumer spending heats up, a report released on Thursday showed.
ByteDance-owned platform grows in Southeast Asia but still lags behind rivals
Lazada’s estimated gross merchandise value fell from $21 billion in 2021 to to $20.1 billion last year, according to a report by the consultancy Momentum Works. © Reuters
SINGAPORE -- TikTok has aggressively gained its traction in the Association of Southeast Asian Nations' e-commerce scene but still lags behind regional rivals as the fight for online consumer spending heats up, a report released on Thursday showed.