TikTok taps into 150m users with debut of U.S. online shopping

Parent ByteDance envisions new revenue from livestream and targeted products

KENJI ASADA, Nikkei staff writer

NEW YORK -- ByteDance, the Chinese parent company of TikTok, aims to leverage the streaming service's 150 million American users and its strength in viral videos to expand into the U.S. e-commerce market.

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