Top shoemaker Yue Yuen's China woes wipe out front-loading gains

Tariffs cloud outlook at Taiwanese contract manufacturer for Nike and Adidas

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Chinese contract footwear maker Yue Yuen foresees near-term challenges due to tariffs and other uncertainties (Nikkei montage/Source photos by screenshot from Yue Yuen's website) 

KENJI KAWASE

TOKYO -- Yue Yuen Industrial Holdings, the largest contract footwear manufacturer for global brands like Nike and Adidas, benefited from order front-loading to get ahead of U.S. President Donald Trump's tariffs in the first half of the year, but weak consumption in mainland China has virtually canceled out those gains.

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