Uniqlo parent's drive to triple sales faces China's skeptical Gen Z

Massive market key to Fast Retailing's drive to catch up with Inditex

20230613N Uniqlo Shanghai

Shifting Chinese fashion trends are hitting Fast Retailing's Uniqlo in one of its most important markets. (Photo courtesy of Fast Retailing)

DAIKI HIRAOKA, Nikkei staff writer

TOKYO -- Uniqlo owner Fast Retailing's ambitious goal of more than tripling sales to 10 trillion yen ($71 billion) in 10 years faces a stumbling block in China, where it is being snubbed by young shoppers in what had been a top-earning market.

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