Uniqlo sister brand GU aims for 'fastest' growth with New York opening

Clothing chain banks on rising demand for discount fashion amid inflation

20240919N GU opening day

Customers shop at the new GU flagship store in New York's SoHo on opening day Sept. 19. (Photo by Mana Yumi)

JUNYA HEMMI, MANA YUMI and KENJI ASADA, Nikkei staff writers

TOKYO/NEW YORK -- Uniqlo's sister brand GU opened its first U.S. store Thursday in New York, foraying into the world's largest apparel market where global fashion houses are waging cutthroat competition.

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