Uniqlo sister brand GU to set up shop in New York in overseas push

Retailer aims for $4bn in sales in 5 years, with eyes on Europe and Southeast Asia

20231204N GU 1

Models showcase GU apparel at an event in Tokyo in September. The brand focuses on more trendy offerings at lower price points than Uniqlo. (Photo by Nanami Sato)

DAIKI HIRAOKA, Nikkei staff writer

TOKYO -- Following in the footsteps of sister brand Uniqlo, Japanese apparel company GU looks to become a globally recognized name, starting with plans to open a permanent store in New York.

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