Uniqlo to apply European 'select few' strategy worldwide

Fast Retailing differentiates itself from fast-fashion sellers like H&M, Zara

20240708 Uniqlo Rome

Fast Retailing opened a Uniqlo flagship store in Rome in April. (Photo by Sotaro Yumae)

TAMAYO MUTO, Nikkei staff writer

TOKYO -- Uniqlo is shifting its focus to larger stores around the world, as the affordable fashion retailer hopes to build on its success by opening flagship stores in Europe.

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