HANOI -- Vietnamese retail conglomerate Masan Group aims to triple membership in its loyalty program to 30 million people as soon as next year, seeking to strengthen consumer relations amid an expansion push.
Retail
Vietnam retailer Masan aims for 30m loyalty members in expansion bid
Conglomerate plans to triple convenience stores to 10,000 by 2030
Convenience stores under the WinMart+ brand are at the center of Masan's retail expansion plans. (Photo by Yuji Nitta)
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