What's Wacoal's secret? Victoria challenged in US lingerie market

Relaxed lingerie a hit with millennials, but did the Japanese company overpay for Lively?

202000403N Lively

Lively opened its first physical store in New York City's SoHo neighborhood in 2018. (Photo from Lively's website)

KENYA AKAMA, Nikkei staff writer

TOKYO -- On a trip to the U.S. West Coast in early February, the head of Wacoal Holdings, Japan's largest lingerie seller, received a puzzling question from an investor.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.