Amazon Japan builds army of freelance drivers, Uber style

Mixing and matching availability key to sustaining delivery amid labor shortage

20190818N amazon warehouse

An Amazon logistics warehouse in Japan: Freelance drivers are increasingly vital to sustaining home delivery. (Photo courtesy of Amazon Japan)

SHIHO MIYAJIMA, Nikkei staff writer

TOKYO -- Amazon's "Prime Now" service in Japan, which promises to deliver packages as quickly as two hours after an order, will increasingly rely on an army of individual freelance drivers who are connected through an Uber-like network that mixes and matches availability.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.